About Shahram Sedehi & MediaJoy AI Automation
Founded by Shahram Sedehi in November 2024, MediaJoy AI Automation was born from personal experience—the frustration of being trapped in your own business instead of truly owning it.
From Technician to Entrepreneur: My Journey

Shahram Sedehi
CEO/Founder, MediaJoy AI Automation
For many years, I was a self-employed marketer who thought I was an entrepreneur. But after reading The E-Myth Revisited by Michael Gerber, I realized I was actually just a technician having an "entrepreneurial seizure," as he puts it.
I discovered that a real business needs three people: a Technician (who does the work), an Administrator (who manages systems), and an Entrepreneur (who creates the vision). The problem was, I was only ever the technician.
The Challenge
As a freelance webmaster, video creator, and tech specialist, I was stuck doing everything myself:
- Working as the technician (doing the actual work)
- Trying to be the administrator (managing clients and schedules)
- Attempting to be the entrepreneur (growing the business)
But I couldn't afford to hire people for these other roles, and I wasn't naturally good at them myself. My business stayed stagnant for years.
The Breakthrough
Then two things happened simultaneously at the end of 2024:
- I finally understood from The E-Myth that I needed systems, not just skills
- The AI revolution exploded with practical, affordable tools
AI tools could handle administration, marketing, customer service, and data management—all the things that kept me trapped as just a technician.
The Birth of MediaJoy
In November 2024, I founded MediaJoy AI Automation with a simple mission: help other solopreneurs escape the same trap I was in.
I'm not trying to replace the human touch that makes small businesses special. I'm giving business owners the freedom to focus on what they do best by automating everything else.
Our Mission & Approach
Our Mission
Help solopreneurs and small business owners transition from working IN their business to working ON their business through practical AI automation.
Our Values
Authenticity Over Corporate Speak
We talk like real people about real business challenges. No buzzwords, no overselling.
Practical Over Flashy
We focus on AI solutions that actually solve problems and generate ROI, not the latest shiny tech trends.
Sustainable Growth
Every solution should pay for itself through increased efficiency or revenue. No unsustainable investments.
Fellow Entrepreneur Understanding
We've been where you are. We understand the sleepless nights, the constant pressure, and the dream of true business ownership.
How We Help Small Businesses
We specialize in working with solopreneurs, mompreneurs, and small business startups because we understand the unique challenges of wearing every hat in your business.
Our Focus Areas:
- AI-powered customer service and phone answering
- Automated appointment scheduling and follow-up
- Customer data organization and management
- Marketing content creation and social media
- Business process optimization
Our Process:
Identify Your Biggest Pain Point
We don't try to fix everything at once
Implement One Solution
Start with the change that will make the biggest impact
Measure Results
Ensure each solution pays for itself
Scale Gradually
Add more automation as your business grows
We believe in starting small, proving value, and building sustainable systems that grow with your business.
Ready to Work ON Your Business Instead of IN It?
If you're ready to stop being trapped by your own success, let's talk.
Call Shahram directly for a free consultation.
Let's discuss how AI can give you back your time and help your business finally work without you.